Private Label Brands vs. Name Brand Pet Food

More and more consumers are switching from brand loyalty to retailer loyalty—with a steady increase in demand for private label offerings—including pet food. Along with increased demand is consumers’ expectation of equal or superior quality. Clean Label Project compared the most popular private label pet food brands to the bestselling brands on the market, testing for over 130 environmental and industrial contaminants and evaluating ingredient quality. The results may surprise you. 

Scroll through the images below for the comparisons!

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