Private Label Testing

Is your most valuable asset-your brand name-in the hands of a manufacturer you don’t control? One in four products on U.S. grocery shelves is now private label, representing more than $282 billion in annual sales, according to the Private Label Manufacturers Association (PLMA). Growing nearly three times faster than national brands, private label is increasingly […]

Less is More: One Change May Reduce Exposure to Hidden Contaminants

What if one of the easiest ways to reduce your exposure to hidden contaminants was as simple as choosing foods with fewer ingredients?  To find out, Clean Label Project—the nonprofit organization bringing transparency to food and consumer products—partnered with Ellipse Analytics, the laboratory behind the world’s largest database of hidden contaminants in consumer products, to […]

New Study Finds Widespread Heavy Metal Contamination In Prenatal Vitamins

Clean Label Project Urges California to Act on SB 646 to Protect Pregnant People and Babies   BROOMFIELD, CO (April 1, 2025) – A newly published peer-reviewed study has revealed alarming levels of heavy metal and phthalate contamination in prenatal vitamins commonly marketed to pregnant people in the United States.  Conducted by researchers at the […]

Advocating for Change in the Consumer Goods Industry: A Guide for Concerned Consumers

It is imperative for individuals to actively engage in advocating for greater transparency and safety in the products they purchase. Clean Label Project recognizes the importance of consumer advocacy and is committed to empowering individuals to make their voices heard.   The Power of Consumer Advocacy and How Clean Label Project Amplifies Your Voice Consumer […]